History

Fruit of passion and values that have been passed down through generations.


2022

Circular economy.

Our circular economy policy is based on caring for the land, raising bees for pollination in our orchards, and using 100% of the produced fruit, including pits and branches from pruning, for steam production used in our manufacturing processes.

2018

Farm to Fork Strategy

Start the production of dried plums, candied cherries, and other own-brand and private label finished products.

2016

Acquisition of the Kochevo Plant

Frozen fruit production company in Bulgaria.

2014

Frozen Fruit Market

The company invests in frozen fruit production by starting a freezing line at the Katunitsa plant.

2013

D'Agen Plums

Establishment of the first technologically advanced plantation of D'Agen plum varieties in Bulgaria.

2008

Product Diversification

Diversification of production with the drying of plums.

2007

Upstream Vertical Integration

Establishment of the first Santorelli plantation in Bulgaria for cherry cultivation.

2006

Michele, Giovanni, and Roberto Leading the Company.

2005

Construction of the Tufino Plant (Naples)

Start cherries processing in Tufino, Italy.

2001

Product Range Expansion

With increased production capacity at the Katunitsa plant, the processing of fresh cherries into alcohol and the production of cherries for fruit cocktail commence.

2000

Acquisition of the Katunitsa Plant

With the acquisition of the Katunitsa plant, the transformation of cherries in Bulgaria begins under Pietro's management.

1999

Pietro and the Generational Decision

With the arrival of the third generation, Pietro decided to move forward alone with his sons.

1990

Bulgaria

The cherry harvest in Italy and Spain was so poor that it led Pietro to travel to Bulgaria to purchase fresh cherries to be shipped to Italy for processing.

1973

Cherries for Fruit Cocktail

The production of cherries for fruit cocktail begins, destined for canning companies.

1972

Domenico and Pietro Leading the Company

The company is transferred to the sons Antonio, Domenico, Severino, and Pietro.

1965

America

Entry into the American market.

1962

Innovation in Cherry Processing

The first machines for mechanical cherry pitting are installed.

1960

Entrepreneurial Choice

A strategic decision: the hazelnut processing line is discontinued, and resources are focused on cherry processing. Additionally, the adjacent plant next to the family home is expanded.

1952

Processing of cherries

Processing of cherries in brine begins, such as the cherries being pitted by hand.

1950

Product Diversification

Starting the commerce with cherries in brine for the confectioners.

1925

Santorelli

Michele Santorelli and his wife Filomena start processing hazelnuts in the family courtyard in Comiziano, in the province of Naples. The sorted, sized, and shelled hazelnuts are also exported to Germany and USA.