Fruit of passion and values that have been passed down through generations.
2022
Our circular economy policy is based on caring for the land, raising bees for pollination in our orchards, and using 100% of the produced fruit, including pits and branches from pruning, for steam production used in our manufacturing processes.
2018
Start the production of dried plums, candied cherries, and other own-brand and private label finished products.
2016
Frozen fruit production company in Bulgaria.
2014
The company invests in frozen fruit production by starting a freezing line at the Katunitsa plant.
2013
Establishment of the first technologically advanced plantation of D'Agen plum varieties in Bulgaria.
2008
Diversification of production with the drying of plums.
2007
Establishment of the first Santorelli plantation in Bulgaria for cherry cultivation.
2006
2005
Start cherries processing in Tufino, Italy.
2001
With increased production capacity at the Katunitsa plant, the processing of fresh cherries into alcohol and the production of cherries for fruit cocktail commence.
2000
With the acquisition of the Katunitsa plant, the transformation of cherries in Bulgaria begins under Pietro's management.
1999
With the arrival of the third generation, Pietro decided to move forward alone with his sons.
1990
The cherry harvest in Italy and Spain was so poor that it led Pietro to travel to Bulgaria to purchase fresh cherries to be shipped to Italy for processing.
1973
The production of cherries for fruit cocktail begins, destined for canning companies.
1972
The company is transferred to the sons Antonio, Domenico, Severino, and Pietro.
1965
Entry into the American market.
1962
The first machines for mechanical cherry pitting are installed.
1960
A strategic decision: the hazelnut processing line is discontinued, and resources are focused on cherry processing. Additionally, the adjacent plant next to the family home is expanded.
1952
Processing of cherries in brine begins, such as the cherries being pitted by hand.
1950
Starting the commerce with cherries in brine for the confectioners.
1925
Michele Santorelli and his wife Filomena start processing hazelnuts in the family courtyard in Comiziano, in the province of Naples. The sorted, sized, and shelled hazelnuts are also exported to Germany and USA.
